“Bake your cake and eat it too!”
There’s good reason that the Easy-Bake Oven has remained popular for over 50 years. Right from the start, it did what every great toy does: it allowed kids to “play” at having an adult experience. And adults love it, too, for making a day-to-day experience more playful.
Did you know?
Kenner sold 500,000 Easy-Bake Ovens in the first year.
Did you know?
Three Easy-Bake Oven models have swapped out the incandescent light bulb for a heating element.
Did you know?
The Easy-Bake Oven was co-branded with the Betty Crocker brand for 18 years.
Look Inside
Click for samples of the book’s beautiful pages.
A Definitive History
Across seven chapters and 166 pages, the book explores the innovation, history, economics, commerce, advertising, and marketing behind the toy’s 50-year history.
Chapter 1: Author’s Note
The author outlines the historical and cultural significance of the Easy-Bake® Oven, “a microcosm of post-war America.”
Chapter 2: Brilliant Thinking
Discover the collaborative creative environment that emerged in post-war America and fostered new ideas, technologies, and products.
Chapter 3: It’s Kenner, It’s Fun!
Learn about Kenner, the driving force behind the Easy-Bake® Oven, including its geographical, historical, and cultural context.
Chapter 4: A Visual History
Browse a visual chronology of the toy’s various models in a series of beautiful photographs, classic color palettes, and fun facts.
Chapter 5: Million-Dollar Baby
Discover the collaborative creative environment that emerged in post-war America and fostered new ideas, technologies, and products.
Chapter 6: Pop Culture Icon
Find out why the Easy-Bake® Oven became enmeshed in popular culture and has endured for adults and children even today.
Chapter 7: Recipe Box
Enjoy some of the best Easy-Bake® Oven recipes over time, including some created by Easy-Bake® Chef-of-the-Year contest winners.
Light Bulb Baking Media
View press coverage and other media about the book and the Easy-Bake Oven.
The Author
Todd Coopee is an award-winning author, toy historian, and entrepreneur. He is founder and editor-in-chief of ToyTales.ca, an online publication that covers toys and games past and present. His research and writing centers on “toy nostalgia” — the objects that inspired curiosity, thought, and experimentation during the formative years of popular culture in North America, through to the present day.You can reach Todd via email at todd@toytales.ca.
Celebrate National Easy-Bake Oven Day
in November!
