"Bake your cake and eat it too!”

There’s good reason that the Easy-Bake Oven has remained popular for over 50 years. Right from the start, it did what every great toy does: it allowed kids to “play” at having an adult experience. And adults love it, too, for making a day-to-day experience more playful.

Did you know?

Did you know?

Kenner sold 500,000 Easy-Bake Ovens in the first year.

Did you know?

Did you know?

Three Easy-Bake Oven models have swapped out the incandescent light bulb for a heating element.

Did you know?

Did you know?

The Easy-Bake Oven was co-branded with the Betty Crocker brand for 18 years.

Look Inside

Click for samples of the book’s beautiful pages.

A Definitive History

Across seven chapters and 166 pages, the book explores the innovation, history, economics, commerce, advertising, and marketing behind the toy’s 50-year history.

Chapter 1: Author's Note

Chapter 1: Author's Note

The author outlines the historical and cultural significance of the Easy-Bake® Oven, “a microcosm of post-war America.”

Chapter 2: Brilliant Thinking

Chapter 2: Brilliant Thinking

Discover the collaborative creative environment that emerged in post-war America and fostered new ideas, technologies, and products.

Chapter 3: It’s Kenner, It’s Fun!

Chapter 3: It’s Kenner, It’s Fun!

Learn about Kenner, the driving force behind the Easy-Bake® Oven, including its geographical, historical, and cultural context.

Chapter 4: A Visual History

Chapter 4: A Visual History

Browse a visual chronology of the toy’s various models in a series of beautiful photographs, classic color palettes, and fun facts.

Chapter 5: Million-Dollar Baby

Chapter 5: Million-Dollar Baby

Learn how Kenner’s marketing strategy turned a quirky toy into an enduring best seller, including samples of classic advertisements.

Chapter 6: Pop Culture Icon

Chapter 6: Pop Culture Icon

Find out why the Easy-Bake® Oven became enmeshed in popular culture and has endured for adults and children even today.

Chapter 7: Recipe Box

Chapter 7: Recipe Box

Enjoy some of the best Easy-Bake® Oven recipes over time, including some created by Easy-Bake® Chef-of-the-Year contest winners.

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Light Bulb Baking in the News

Read press, posts, and other media coverage about the book and the Easy-Bake Oven.

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The Author

Todd Coopee is an award-winning author, toy historian, and entrepreneur. He is founder and editor-in-chief of ToyTales.ca, an online publication that covers toys and games past and present. His research and writing centers on "toy nostalgia" — the objects that inspired curiosity, thought, and experimentation during the formative years of popular culture in North America, through to the present day.


You can reach Todd via email at todd@toytales.ca.

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Celebrate National Easy-Bake Oven Day in November!

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